Digitizing the Value Chain: Rethinking Crucial for CPG Companies, Retailers

As customers increasingly shop online, both CPG and traditional retail companies are scrambling to alter their modus operandi to stay competitive. Cash-rich and acquisition trigger-happy online players like Amazon and Alibaba continue to disrupt the market landscape by making forays into the ever-widening retail territories that were once considered the bastion of the old guard, the brick and mortar shops.


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Prabaldeep Paul

Prabaldeep Paul

Senior Vice President, Strategy Research and Consulting

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