From Pre-Designed Surveys to Analytics-Powered Research: The New Normal

From Pre-Designed Surveys to Analytics-Powered Research: The New Normal
Market research as a technique to evaluate customer/consumer perception is a century-old concept; it was the genesis of leveraging concepts of data mining to devise optimal marketing strategies.

Over the years, researchers have used surveys and questionnaires as primary tools to gauge customer responses towards their products and services. (more…)

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Mayank Dibya

Mayank Dibya

AVP, Data Analytics

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