Commercial Banks build and manage complex relationships with various organizations from large corporations to small businesses across private, public, Government and not-for-profit sectors. Moody’s Analytics Knowledge Services helps commercial banks in their relationship management processes as well as market assessment, competitive intelligence, key account management, sales reporting.
Given our strong research background, and having worked with top bankers, we play a significant role in helping relationship managers research their clients and in building a strong pitch document. We can help with both content and the editorial/formatting aspects of pitch books and marketing materials.
We also help assemble and manage customer data leading to both standard reporting and insightful analytics around customer segmentation, forecasting and performance analysis. We combine the use of technology with statistical tools and human insight in order to convert unstructured data into meaningful analysis.
Our Services include: